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It's the WNBA's Time to Stand in Fashion's Spotlight

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Without a doubt, the NBA is fashion’s favorite sport. Always a stylish space, the tunnel through which players enter before games has transformed into a glorified runway in the last few years, with nearly every one of its 500+ players paying attention to the clothes they wear when they arrive at their respective arenas. “The 12th player in the rotation can be as recognized as the star of their team if they’re putting together great looks,” says Ian Pierno, the founder of LeagueFits, an Instagram account started in 2018 that documents NBA fashion. Just as much as players want to show up and show out on the court, they want to do the same before the game when they’re met with flashbulbs in the tunnel below it.

For a long time, the men’s league has dominated this space compared to the WNBA. Generally speaking, the NBA has been bigger in every way, from viewership to finances to style kudos. But this season, women’s basketball is on a serious run of form. According to the WNBA, the first month of the 2024 season saw the highest attendance in 26 years and its most-watched start across each network ever. That same time period saw record growth at the WNBA Store, with overall transactions up 756% YoY and a 156% YoY increase in ticket sellouts. On social media, the league’s channels garnered 157 million video views in the first week of the season alone, making it the most-viewed WNBA tip-off week ever (up 380% from last year).